A powerful partnership
Where the experts in metaphor research join forces with the experts in quantitative research.
We Think In Images
We don't think in words or numbers, yet most survey research today is only words and numbers. With our strong academic roots, Olson Zaltman and Derive One have partnered together to improve research by infusing the latest learning in behavioral science. We have built Simile to reflect how the mind actually works: through metaphors and images.
Metaphors and images bring the unconsciousness to a level of awareness
Metaphors and images reveal the cognitive processes and emotions beyond literal language
Metaphors and images tap into the power of the System 1 mind to grab consumer attention and influence decision making
Metaphors: Quantified
Simile is a quantitative metaphor recognition and measurement survey tool.
Simile Is Different
More Metaphors
We wrote the book on metaphors and utilize our proprietary Deep Metaphor framework
Carefully Curated Images
We took our 20+ years of knowledge to create the most extensive image database built on metaphor theory
Robust Data
We applied gamification to get better and richer data, and image selection options that give us more data
Expert Analysts
Our insights go deeper because we have metaphor elicitation trained human analysts digging into the meaning within imagery and language - not machines
The Simile team
A partnership between Olson Zaltman and Derive One to co-develop dual-system market research tools and methods.
The industry pioneer in metaphor elicitation, emotions and System 1 qualitative research
