Delivering exceptional customer, product, brand and communication insights exclusively through Simile and Qualtrics.
About the relationship
Through Simile’s partnership with Qualtrics, we are able to offer metaphorical measurement to extend unconscious insights. By working with the Simile Team, researchers will have the opportunity to shed unique light on critical gaps in consumer understanding.
By quantifying which Deep Metaphors™ are most predominantly expressed in demographics, attitudinal segments, brand/product affinity and a variety of other scenarios, we help organizations with actionable guidance on visual, language, and product elements to the mental frames that yield desired outcomes.
Our industry pioneering research team will combine the best in class of metaphor analytics with advanced computational methods and technology to craft solutions that simplify complex research questions around brand, audience, communication and concept testing.
