Case Studies

The Wharton Business School reached out to the Simile Team asking to apply our research to a student fundraiser campaign for provisioning COVID Supplies to national hospitals in need.

Using metaphorical measurement derived from Project Simile tools and methods, our team did a deep dive into the Metaphors, Emotions, Attitudes, and Behaviors of Boomers and Gen Z.

At this point, little doubt remains that we’re living in an unprecedented time. COVID-19 — the disease caused by the novel coronavirus — has already sown tragedy and a sense of uncertainty that looms ever larger amidst the chorus of dire reports.